Daily Convenience Center Stadshart Zoetermeer

Stadshart Oost, situated in Zoetermeer city centre, is a city-centre, mixed-use asset with 27,500 m² retail, 831 parking spaces in shared ownership (45%) in four car parks and 48 apartments. It also offers the option of developing a residential tower block. 

Stadshart Zoetermeer has a long history and an excellent reputation in its catchment area. With more than 10 million visitors a year, Stadshart Zoetermeer is the largest and most important shopping centre in the city. It offers a mix of non-daily shops, supermarkets, restaurants, offices and homes. Anchor tenants include Action, Xenos, Zeeman, Douglas and Holland & Barrett.

With the purchase of Stadshart Oost, PingProperties is expanding its convenience retail portfolio further. PingProperties believes in the power of district shopping centres, where active management and personal attention to retailers can add value. 

Purchase strategy for convenience retail

PingProperties invests in convenience retail in urban district centres. It believes in a strategy with a strong mix of tenants focusing on a constant exchange of people, goods and services. A shopping centre performs better when there is a concentration of shops providing for daily shopping needs and strong chain stores focusing on discretionary shopping, together with local heroes and social amenities.