Daily Convenience Center Stadshart Zoetermeer

Stadshart Oost, situated in Zoetermeer city centre, is a city-centre, mixed-use asset with 27,500 m² retail and 831 parking spaces in shared ownership (45%) in four car parks. It also offers the option of developing a residential tower block. 

Stadshart Zoetermeer has a long history and an excellent reputation in its catchment area. With more than 10 million visitors a year, Stadshart Zoetermeer is the largest and most important shopping centre in the city. It offers a mix of non-daily shops, supermarkets, restaurants, offices and homes. Anchor tenants include Action, Xenos, Zeeman, Douglas and Holland & Barrett.

With the purchase of Stadshart Oost, PingProperties is expanding its convenience retail portfolio further. PingProperties believes in the power of district shopping centres, where active management and personal attention to retailers can add value. 

Purchase strategy for convenience retail – Daily Plaza

PingProperties invests in convenience retail in urban district centres. It believes in a strategy with a strong mix of tenants focusing on a constant exchange of people, goods and services. A shopping centre performs better when there is a concentration of shops providing for daily shopping needs and strong chain stores focusing on discretionary shopping, together with local heroes and social amenities.

Daily Plaza will be the covered shopping center within Stadshart Zoetermeer with a focus on daily necessities. As an anchor tenant, a large supermarket will be located in the space of the former V&D. PingProperties expects to open a supermarket in the second quarter of next year. The Daily Plaza concept will be strengthened by adding related (store) formulas to the supermarket. From supermarket, drugstore to bakery, toy store and indispensable basic providers. An essential new access connection will be created between the shopping levels through a tapis roulant (in addition to the existing escalators and elevators) and a new parking garage will be added especially for visitors to Daily Plaza.
This way, visitors to Daily Plaza can easily reach everything under one roof with one shopping cart!

Development Residential Tower Block
A unique development location in the heart of Zoetermeer, on the site of the former V&D location. The development location offers the opportunity for a residential tower of 70 meters height and 21.000 m² GFA. This provides the opportunity to add 200-225 homes to the city center of Zoetermeer.

The conversion of the applicable zoning plan to make a residential tower possible has been confirmed in the City Center Vision 2040, which was established by the Municipality of Zoetermeer. The Inner City 2040 vision includes the important task of adding 2.000 homes and at the same time provides direction for the desired higher quality of the city center.