PingProperties develops Stadshart Daily Plaza in collaboration with Van Wijnen construction company


PingProperties recently signed a building contract with Van Wijnen for the development of the covered shopping arcade in Stadshart Zoetermeer (approx. 13,000 m² GFA), which is being transformed into the ‘Stadshart Daily Plaza’ daily convenience centre.


Last year a long-term lease was signed with Dirk supermarket for approx. 2,200 m²: the catalyst for the daily convenience centre. An irrevocable permit was then obtained for the building work in December last year. Now that the building contract has been signed, work can actually begin and the aim is to complete the redevelopment by the end of this year, so that Dirk supermarket can open its doors in December. During building work the covered arcade will remain open to visitors and the shops will be easily and safely accessible.


Customer journey
In Stadshart Daily Plaza, a new basement car park will be created especially for visitors to the shopping centre. It will enable customers to take their shopping to their car direct from the shops. The car park will be connected to the shops by a travelator, so visitors can readily navigate the different retail levels with their shopping trolley. All these improvements will create a daily convenience centre where everyone can do all their daily shopping under one roof, and with just one shopping trolley.


Stadshart Daily Plaza is to become the premier covered shopping centre within Stadshart Zoetermeer, with the focus on daily shopping needs. Apart from the essential presence of Dirk supermarket, other retail formats such as a chemists, bakery, toy shop and other indispensable basic amenities are being added to further enhance the Daily Plaza concept. Existing retailers will be retained, possibly be relocated or not have their leases renewed, and new daily convenience retail formats will be added. Examples are the renewal of the leases with Intertoys and Douglas, the lease renewal and relocation of Blokker, and new leases with Dirk and Pet’s Place.


Van Wijnen
Developer and builder Van Wijnen specializes in future-proof and climate-adaptive construction and project development. The company has a total of 27 branches throughout the Netherlands and had a net turnover of 1,235 million euros in 2023.


Van Wijnen is experienced in the redevelopment and refurbishment of shopping centres. Recent projects include:
– Ridderhof shopping centre in Ridderkerk:
– Westpolder shopping centre in Papendrecht;
– Koperwiek shopping centre in Capelle aan den IJssel.


PingProperties’ strategy for convenience retail
PingProperties invests in convenience retail in urban district centres. It believes in a strategy with a strong mix of tenants focused on the constant exchange of people, goods and services. A shopping centre performs better by concentrating on a more complete range of daily shopping needs, with the addition of strong chain stores focusing on additional offerings, local heroes and social amenities.

Go back