PingProperties welcomes Dirk supermarket in the covered shopping arcade in Stadshart Zoetermeer - Daily Plaza


PingProperties is delighted to welcome Dirk supermarket in the covered shopping arcade of Stadshart Zoetermeer which is being transformed into a daily convenience centre with the name: Daily Plaza. The new supermarket forms part of the revitalization of the shopping arcade that is being transformed. Last Friday PingProperties obtained the irrevocable permit for the first phase of the shopping centre’s redevelopment (approx. 5,500 m² GFA). Dirk supermarkets has concluded a long-term lease for approx. 2,200 m². The aim is for Dirk to open its doors in the fourth quarter of 2024.


Daily Plaza, comprising 13,000 m² GFA, will become the premier covered shopping centre within Stadshart Zoetermeer with the focus on daily shopping needs. Apart from the essential presence of the Dirk supermarket, other retail formats such as a chemists, bakery, toy shop and other indispensable basic amenities are being added to further enhance the Daily Plaza concept.


Convenience and accessibility are essential in making a daily convenience centre successful, according to Luc Baas, fund manager at PingProperties. ‘In the Daily Plaza, a new basement car park will be created especially for visitors to the shopping centre. It will enable customers to take their shopping to their car direct from the shops. The car park will be connected to the shops by a travelator’. Visitors can readily navigate the different retail levels with their shopping trolley. All these improvements will make Daily Plaza an excellent convenience centre where everyone can do all their daily shopping under one roof, and with just one shopping trolley.


At the start of this year PingProperties presented its plans for the new Daily Plaza to the businesses in the covered shopping arcade. The retailers were enthusiastic about the plans, leading amongst other things to Intertoys and Douglas renewing their lease. Besides retaining and possibly relocating existing shops, PingProperties is in search of new daily convenience retail formats. With Dirk supermarket occupying the premises of the former V&D department store, Daily Plaza is also welcoming Pet’s Place and a chemists store in the shopping centre. PingProperties has been advised by SuperVastgoed in the letting transaction with Dirk.



About Dirk
Dirk van den Broek has grown in the past eighty years from a milk store into a successful supermarket chain with more than 125 stores throughout the country. The supermarket chain serves more than 1.8 million customers each week and offers its products at the lowest prices in the Netherlands. Dirk’s focus is therefore always on the best value for money so that its customers can shop as economically as possible.


PingProperties’ strategy for convenience retail
PingProperties invests in convenience retail in urban district centres. It believes in a strategy with a strong mix of tenants focused on the constant exchange of people, goods and services. A shopping centre performs better by concentrating on a more complete range of daily shopping needs, with the addition of strong chain stores focusing on additional offerings, local heroes and social amenities. Maarten Matze, CIO of PingProperties: ‘By pursuing this strategy, our organization anticipates huge growth potential for Stadshart Oost in Zoetermeer’.

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