PingProperties launches Luna ArenA Amsterdam
11-08-2010
PingProperties recently purchased a high-quality building, now forming part of the Properties Office fund IV. The highly prestigious office building is located at Herikerbergweg 120 opposite Atlas ArenA Amsterdam and will from today be called Luna ArenA Amsterdam. With this building PingProperties is expanding the success of Atlas ArenA Amsterdam.
Atlas ArenA Amsterdam is the successful and innovative redevelopment project that proves that existing buildings can be given a new life. Atlas ArenA has undergone an enormous quality transformation, as a result of which virtually the entire complex of almost 80,000 sqm has been leased within three years.
Within PingProperties there is therefore great enthusiasm to make this building a success again following that of Atlas ArenA Amsterdam.
Due to the perfect location in relation to the Atlas ArenA office complex, area development is a logical follow-up for PingProperties. It was therefore decided to give the building a new name linking up with Atlas ArenA Amsterdam: Luna ArenA Amsterdam.
The reason for this new name is the thought that earth (Atlas ArenA) and the moon (Luna is the name of the moon in Latin) are two different planets and therefore different entities, but cannot function without each other.
The baseline in this respect is that people who work in Luna ArenA are directly involved in the facilities at Atlas ArenA, such as the Absolute Kids day nursery, the culinary hotspot Absolute Taste and the future gymnasium and hotel facility. As a result the operators of these facilities have a wider clientele.
Luna ArenA is a completely new building with a spectacular atrium and a gross floor area of approx. 15,600 sqm. Amsterdam ArenA, Heineken Music Hall, Pathé Cinema and Woonmall Villa Arena are within walking distance, and access by public and private transport is excellent.
PingProperties has indicated that serious prospective lessees have already come forward and that all the indications are that the entire building will be leased in the near future.
PingProperties is interested in pursuing options for acquiring buildings in the immediate vicinity, so that functions can be added and ArenA Amsterdam can expand even further.
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